Social Media has become an outlet not just for individuals, but for companies as well.  We get our news, connect with friends, and discover new businesses all while in front of our computer, phone or tablet.  Since it is so easy to stay connected, many consumers (3 out of 4) say that a company is considered more trustworthy if the C-suite leaders are participating on Social Media.  It is surprising however, that even though many consumers value a company and CEO’s visibility on social media, many of those leaders don’t participate online.
CEOs and Social Media
Source: MBACentral.org
There are several positive points for executives to participate in social media if it is done correctly.  A shocking 68% of CEOs have no social media presence at all.  What do you think about CEO’s being on Social Media? Should more CEOs participate?

 

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