An infographic or information graphic is a graphic visual representation of  information designed to convey complex data in a manner that can be quickly and clearly understood. Infographics provide an outlet to simplify the presentation of large amounts of information, data, or knowledge, and utilize graphics to easily show patterns and trends. Other terms used to describe the process of creating infographics are data visualization, information architecture, or information design.

Infographics contain three parts: visual, content, and knowledge. The visual part of an infographic consists of its colors and graphics that visually display the content. The content of an infographic is comprised of statistics and facts relating to the topic or theme of the infographic. Lastly, the knowledge component of an infographic is the insight into the data that is being presented.

What better way to learn about infographics than by looking at infographics?

Below are five infographics about infographics and a few highlights from each one:


It’s All About the Images

  • Articles containing relevant images have 94% more total views than articles without images, on average.
  • The more multimedia you include in your press materials, the more views you’re bound to get.
  • 67% of consumers say the quality of a product image is “very important” in selecting and purchasing the product.

Why Do Infographics Make Great Marketing Tools?

  • Visuals are processed 60,000 times faster in the brain than text.
  • In the past 2 years, infographic search volumes have increased by over 800%.
  • Publishers who use infographics grow in traffic an average of 12% more than those who don’t.

Your Business Needs Information Graphics

  • There are two types of infographics, brand and editorial.
  • Infographics can be used to explain your business, product, or service.
  • 1 in 4 people on earth will use a social network in 2014.

Infographic of Infographics

  • The most popular infographic themes are health, business, and politics.
  • Average number of sections per infographic: 2.12.
  • Average number of sources per infographic: 2.29.

Picture This- The Infographic

  • Users often leave web pages in 10-20 seconds.
  • People will read about 20% of the text on the average web page.
  • 60% of the population are visual learners.

For more infographics, check out our Favorite Infographics Pinterest board!

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